THE HIDDEN PRICE OF CHEAP DESIGN
is holding your brand back

We’ve all seen the “great deal” that ends up costing more than it saves. Cheap design often looks fine at first—but cracks show fast. Logos don’t scale, websites frustrate customers, ads fall flat. Instead of fueling growth, it slows you down and bleeds resources.

With the right design partner, you don’t just avoid the pitfalls—you build a brand that performs.

BRANDING THAT PAYS OFF LONG-TERM
Reduce Risk. Increase ROI.

We start by understanding how your business really works—then uncover the hidden costs that cheap branding creates across business cards, websites, ads, and collateral. With nearly two decades of experience, we design branding and marketing materials that grow in value and deliver stronger ROI over time.

Our contracts are straightforward, transparent, and built to keep projects moving smoothly—so you spend less time worrying and more time building your business.

The psychology behind
Design that works harder

At Theodorem.Design, we study how design truly performs: the psychology of color, the personality of fonts, and the balance of visual weight and space. The question is always the same—is it cohesive, and is it working?

The first company we worked with more than 20 years ago had a logo that unintentionally said, “we don’t care about your business.” Their customer touchpoints were inconsistent, unbranded spreadsheets. Years later, after implementing the strategy we had pitched, that company is thriving—and still credits our early counsel as pivotal.

Since then, we’ve guided nearly 100 organizations across industries—tech, manufacturing, lifestyle, wellness, non-profits, museums, retailers, and more. Our design strategies have helped generate hundreds of millions of dollars in profits worldwide, with impact spanning North America, Europe, Asia, and Australia

attractive and functional design
in just three steps.

“a job well done
is twice done.”

This maxim was drilled into me as a child because I was so intent on getting things done as quickly as possible, with the least effort. It meant that if I insisted on investing the least possible effort into the task at hand, I’d have to redo the task, and “twice” usually turned out to be a conservative estimate.

Now as a professional and business owner, I see it everywhere: we all think we can save money because of a smaller price tag, but end up paying that price over and over, as the cheaper service fails to perform and the free webinar turns out to be little more than a 90-minute sales pitch.
What is true cost of poor design? $7 designs that go on $1,500 of storefront signage and makes you look generic or silly turns into $1,5007 wasted dollars, or worse; becomes $1,500 working against you! How many times can you rinse and repeat your branding poorly without your brand losing all credibility?